Two ways your phone is killing your sales

Take control of your phone experience to elevate your company by knowing when to use an automated attendant.

Have you made the decision to use an auto attendant? What went into that decision? Your company needs an edge, and how your phone is answered is a critical area to start.

Consider this example: A company with a “live answer only” policy thinks they are pleasing their callers. But in reality, without a dedicated receptionist, a caller’s experience will be different every time. And with 4 dedicated sales people answering the call, callers only have a 25% chance of their salesperson answering the call. If they don’t, it means hold time, transferring, and maybe voicemail hell! That’s a difficult environment to make your company stand out!

Here’s where you gain an edge. This is a perfect environment to implement an auto-attendant solution. But give your callers the control over where they go. Offer your sales people’s extensions right up front, so callers can reach them by name, extension, or option. This gives them a precision experience, reaching exactly the right person 100% of the time.

A second benefit to your company is eliminating interruptions and distractions for your employees. Pugh Research says that every time a call takes your employee off task, it takes up to 10 minutes for them to recover. Once they no longer have to

handle calls for fellow employees, they will stay much more focused on the task at hand.

Your competition has made a knee-jerk reaction to how their phone is answered. Now you can get a step ahead by extending your superior showroom experience over the phone to your valuable callers.

Rock your customer’s world, while controlling the interruptions for your staff!

Live or auto-attendant? Evaluate your inside environment to make that decision with confidence.

So how does it feel to have an edge on your competition? Winning the phone war wasn’t hard, was it?

Enjoy your happy customers! (and that’s a win for everyone!)

Next week we’ll talk about how to make your auto attendant draw your caller in.

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