Order Hold the Cheese!

Order “Hold the Cheese!” and receive your Etiquette Essentials training CD. Just email your receipt and mailing address to: offer@holdthecheesebook.com

Chester Hull has created a phone guidebook for the modern age of communication. This book is full of practical advice for transforming your customer’s phone experience from aggravating to downright fulfilling.
If all you do is go through the Caller Experience Checklist, you will be providing your customers with a much-improved experience!
– Dave Young, marketing and customer experience consultant with Wizard of Ads®. Author of Why We Blog.

Praise for Hold the Cheese!

In a marketing world mesmerized by the latest and greatest gadgets and tactics, marketers often forget to tidy up the little things that are staring them smack-dab in the face … critical areas of marketing like improving the caller’s experience.
But not Chester Hull. His book, Hold the Cheese!, gets back to brass tacks and gives you a blueprint to transform your caller’s experience — which is guaranteed to move your company’s sales curve upward.
– Tom Wanek, author of Currencies That Buy Credibility

Chester Hull has created a phone guidebook for the modern age of communication. This book is full of practical advice for transforming your customer’s phone experience from aggravating to downright fulfilling. And Chester goes much deeper than that…into the nooks and crannies of how the brain works, the psychology of it all and how it’s all connected.
If all you do is go through the Caller Experience Checklist, you will be providing your customers with a much-improved experience!
– Dave Young, marketing and customer experience consultant with Wizard of Ads®. Author of Why We Blog.

Everything customers feel on the phone is intangible, yet very real to them. When was the last time you reviewed your company’s caller experience? Really reviewed it? Chester says what needs to be said. Don’t skip this quick read.
– Paul Boomer, International Digital Marketing Strategist, Speaker and Consultant

Hold the Cheese is a great read for anyone in business…from front-line employees to C-level executives. It’s easy and engaging, but all the while, challenging. You can’t help but put your business under the microscope of “Cheese” to see how you stack up in light of what should be common sense. The use of QR codes and links throughout the book turn this into a great multi-media experience.
It’s obvious that Chester has a passion for great customer experiences, and he wants you to also…so break off a hunk of cheese!
-Vince Koegle, Chairman, On Hold Messaging Association 

Terrific information and an easy-to-read style!
In Hold the Cheese, Chester Hull reminds us that common sense must be exercised if we’re to keep it common. Every one of these tips should be daily practice…Hold the Cheese challenges us: if we want to keep our customers front and center, we must remember the human basics.
– Bruce Balentine, author of How to Build a Speech Recognition Application and It’s Better to Be a Good Machine than a Bad Person.