Most On-Hold messages are cheesy. Cheesy because they talk about things that callers don’t care about, in a way that doesn’t make callers want to listen. For example, reminding you that “Your call is important to us” and to “Please continue to hold” simply frustrates your caller even more! Cheesy because someone simply didn’t take the time to ask, “Will our callers think this sound cheesy?”
Most On-Hold experiences are not fun and engaging. Most callers would ask not to be put On-Hold…and some will demand not to be!
But with a little effort and thought, you can create an On-Hold experience that has callers asking to be put back On-Hold!