88% of callers preferred On Hold Messages to other hold options, and 16% made purchases based on an on hold offer. Source: MaxiMarketing
Without messages or music nearly 60% of business callers placed on-hold will hang up. Almost 30% of these callers won’t call back. Source: CNN
A study by US WEST reported that when companies played information on hold,
caller retention increased by 40%,
inquiries increased by as much as 15%, and requests for services increased by as much as 12%