HOW you say it makes all the difference…

I’ve often heard people say “______ advertising doesn’t work. It’s a worthless waste of money.” (fill in the blank with radio, newspaper, TV, yellow pages, etc!)

But those same people are usually not willing to examine the message.

Whatever advertising media you choose to use, the message is the most important part.

The following link takes you to a short film called, “The Story of A Sign.” It illustrates very simply the importance of copy that speaks not to the head, but to the heart.

It’s how you choose to say your message that makes all the difference in the world…
http://www.adnstream.tv/video/nilSqaMboM/HISTORIA-DE-UN-LETRERO-THE-STORY-OF-A-SIGN

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