When First National Bank of the South adopted Jack the Dog as their new mascot, they also gained a unique marketing opportunity. No other bank could use the same mascot to differentiate themselves to customers. And in the world of banking, where little seems to stand out from one bank to the next, Jack the Dog could help First National Bank of the South stand out. Here is an example of an On-Hold message that is unique, customized for one specific bank, and unusable by any competitor:
It connects deeply with listeners because it’s a continuation of the branding that this bank is doing on its website. And it’s relevant to the caller because it invites him or her into the story.
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