Hold the Cheese!
Bonus Online Resources
Hold the Cheese isn’t limited to just the book you hold in your hands! We’ve got bonus content that wouldn’t fit in the book right here.
Video: Introduction to Chester
Talking face to face is always better than making your read something about me. So watch this 2:32 video introduction. View Video
Chapter 1
Video: Acoustic Touchpoints
Creating an “audio brand” for telephone touch points is critical to your overall Customer Experience. View Video
Interactive Presentation: The Power of Sound
Understanding the power that sound carries is essential before you begin to design a terrific Caller Experience. Watch Presentation
Video: Brands You Know by Sound
Creating an “audio brand” for telephone touch points is critical to your overall Customer Experience. View Video
Chapter 7
Audio: DSW Order Status
If you want to connect with an individual caller, you have to talk to them like an individual! Listen to Audio
Chapter 8
Video: How Sound Affects Us
Every brand out there is making a sound right now. What does your brand sound like? Watch Video
Audio: On-Hold Anatomy
When planning your On-Hold message, consider who’s purpose is being served. Listen to Audio
Audio: Meet Jack
An On-Hold Message that is unique, customized for the specific company, and unusable by any competitor. Listen to Audio
Video: What Does He Smell Like?
You don’t have to use all the senses in order to fully engage your prospects senses! Watch Video
Audio: Talking Chickens
Draw your caller in with a message that engages their mind. Listen to Audio
Audio: Wagon Yard On-Hold Experience
The experience of calling the Wagon Yard gives you the same feeling as walking in the front door. Hope you don’t have other plans, because you’ll probably want to stay a while. Listen to Audio
